Facebook can be a powerful tool for promoting your business. But before you start, think about what you are doing, how you are doing it. Ticking off people is a no no!
Yes, you have to promote yourself, if you don’t, who will. Loyal fans will promote for you, even do a better job, but you have to put yourself out there to get those fans.
My friend, Beverly Mahone, is an expert on using PR to promote your business, author of How to Get on the News without Committing Murder. Not too happy she was when someone she’d never had a conversation with, posted his ad on her Facebook page. Worse yet he abbreviated her name to BM.
Great example of what not to do. What if everyone did this? Can you imagine what it would be like if everyone promoted their business to everyone else on other’s Facebook pages? Yuck!
Some people just don’t know better, didn’t think it out. They heard Facebook was a great way to promote their business and jumped on and started promoting, posting their products on everyone’s pages. That is not how to promote on Facebook, and if you’ve been doing that, delete your posts, apologize. Learn to build relationships.
Others know better. They don’t care. They are busy building Facebook pages to simply promote a business. They aren’t building relationships. Don’t care. They are working on building as many links as possible to make a client’s site (or theirs) more visible online. Don’t waste your time on these jerks. Ignore them, report them, but don’t spend your precious time on them.
Compare this example to another friend who is promoting her business as a Facebook Event, sharing stories of how she has helped her clients. Stories sell. See the difference?
Over the next couple months, I’ll be working on Facebook, sharing what I learn, what works, what doesn’t. I’d like to invite my readers to do the same. Share their experiences. Learn from each other how to share our stories.br>
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